Rediscover Hazel
A NEW WAY TO EXPERIENCE HORSE RIDING
Rediscover Hazel. Hazel was born from a simple desire: to offer female riders technical pieces that respect their style, their body, their personality.
Since our beginnings, we have observed the world of equestrianism evolving — and with it, a generation of female riders who no longer want to choose between performance and aesthetics, between comfort and personal expression.
We have grown up with you, and it is this evolution that we wanted to embody through a new, more assertive, more modern, and above all, freer direction.
AN IDENTITY THAT IS EMBRACED
Hazel deliberately distances herself from the elitist or rigid codes of the equestrian world.
We embrace a bolder, more accessible visual universe, without ever sacrificing technical expertise.
We don't make "classic sportswear": each collection, each detail is designed to highlight the uniqueness of the riders who wear us.
What you wear should reflect who you are — on a horse, but also off it.
OUR 3 PILLARS
- XS to XL — sizes 32 to 44 depending on the model
- A NEW GENERATION — a more assertive, more modern, freer direction
- DESIGNED IN SWITZERLAND — developed in Switzerland, with a clear vision
ROOMS DESIGNED FOR YOU
We develop our own designs, constantly readjusting the cuts, finishes, and materials.
Each pair of trousers is the result of a genuine creative and technical process:
- a rigorous selection of materials
- Carefully crafted and tested cuts
- custom grips
- original stitching (sequined, rhinestone, contrasting…)
- color palettes built around precise Pantone charts
Our goal: to offer you clothes that move with you, that last, and that reflect who you are.
FOR WHOM?
For riders who want to feel like themselves: riding that moves, a confident style, and a brand that follows the movement.
Those who no longer want to choose between performance and aesthetics, between comfort and personal expression.
A STRONG CONNECTION WITH OUR CUSTOMERS
Hazel is an independent brand, built with authenticity and passion.
We work on a small scale, listening to feedback from our community, and adapting to your needs.
Your feedback shapes our choices. Your ideas fuel our creativity.
You are an integral part of this adventure.
A BRAND FOR TOMORROW
This new Hazel chapter is more than just a visual turning point.
It is a desire to go further in commitment, quality, identity.
We continue to manufacture abroad, but in direct collaboration with our partner factories, in a spirit of transparency, traceability and continuous improvement.
Hazel is not a passing fad. It is a brand rooted in a vision: that of a freer, more stylish, more inclusive horsemanship.
BEHIND HAZEL
(Add a photo of Diane here / a real photo of Hazel)
Hazel is an independent Swiss brand, built with passion and driven by a forward-moving community.
Thank you for being here, and for making this adventure possible.
— Diane, founder of Hazel
REDISCOVER HAZEL.
And above all, make it your own.